Oromedia is a long-standing non-profit interested campaign group that provides services to people living with multiple social, political, economic, cultural and historical issues by using various forms of advocacy to influence public opinion and/or policy. It has established and continues to play an important part in the development of political and social systems in long term social purposes and immediate issue or concern.

Our vision is to create a community where everyone is seen, heard, respected, valued and connected. We reach out to people living with multiple challenges and helping them achieve a quality of life that anyone in the community might expect and a feeling of worth, belonging and self-fulfilment.

Our Framework: Oromedia’s PRR Principles
Oromedia’s approach is guided by three core principles: Prevention, Restoration, and Remedial Knowledge (PRR). This framework is the result of fifteen years of evaluating our media engagement. Our findings show that many media professionals are already leading by example—reporting with care and advocating for meaningful change within their newsrooms and networks.

Media as a Force for Social Change

A Practical Guide to Preventing Violence and Promoting Peace

As a powerful agent of social change, media plays a critical role in preventing violence before it escalates and in fostering lasting peace. The framing of stories can either reinforce harmful myths or help dismantle them. Every editorial decision—from headlines and soundbites to image selection—carries significant weight.